MM Estudio
Dos Equis stage at EDC México 2026 at night, with the central XX structure, lateral XX towers, flame effects and a full audience.
LIVE ENTERTAINMENT · STAGE BRAND INTEGRATION · MEXICO CITY · 2026

DOS EQUIS × EDC MÉXICO 2026

MM Estudio developed the scenic artwork and visualization package for the Dos Equis integration at EDC México 2026. Working with an existing stage architecture designed by SJ Lighting, the studio translated the brand’s visual language across the central stage, lateral towers and panoramic visual bands.

The proposal was explored across daytime visibility, nighttime lighting and key show-effect scenarios, creating a clear visual framework for brand presentation and production development.

BRAND
Dos Equis
FESTIVAL
EDC México 2026
DEVELOPED FOR
OCESA
BASE STAGE DESIGN
SJ Lighting
SCENIC ARTWORK & VISUALISATION
MM Estudio
PRODUCTION
OCESA
LOCATION
Mexico City
YEAR
2026
01 — DAYTIME MASTER VIEW
Daytime visualization of the Dos Equis stage proposal for EDC México 2026, showing the central XX stage, lateral XX towers and panoramic visual bands.
02 — SCENIC ARTWORK SYSTEM
Scenic artwork sheet developed by MM Estudio, showing gradient textures, a diamond graphic and the graphic system applied to the XX stage shape.
A graphic system of gradients, organic forms and high-contrast color fields was developed to extend the Dos Equis identity across the stage architecture.
03 — STAGE INTEGRATION
Daytime visualization showing the Dos Equis graphic system continuing from the central stage towards a lateral XX tower.
Daytime visualization of the Dos Equis stage seen from an angle, with the lateral tower, panoramic visual bands and audience area.
04 — SHOW STATES
Nighttime visualization of the Dos Equis stage with the central XX illuminated, lateral towers lit and the audience gathered in front.
NIGHTTIME STATE
Visualization scenario of the Dos Equis stage at night with red laser beams crossing above the audience.
LASER
Visualization scenario of the Dos Equis stage at night with crossed hurricane flame effects above the structures.
HURRICANE FLAMES
Visualization scenario of the Dos Equis stage at night with pyrotechnic comet trails crossing over the stage.
PYRO
05 — BUILT EXPERIENCE
Built Dos Equis stage at EDC México 2026 seen from the side at night, with the illuminated XX structure, a dense audience and the festival ferris wheel in the background.
Built Dos Equis stage at EDC México 2026 photographed from the crowd, with beam lighting and the illuminated XX structure.

PROJECT CREDITS

COMMISSIONED BY
OCESA
BASE STAGE DESIGN
SJ Lighting
SCENIC ARTWORK & VISUAL DEVELOPMENT
MM Estudio
PRODUCTION
OCESA
LOCATION
Mexico City
YEAR
2026
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