ENHYPEN POP-UP × KONTACTUS
A global collection translated into a physical fan journey in Mexico City.
For the 2025 Artist-Made Collection by ENHYPEN Pop-Up in Mexico City, MM Estudio adapted the global brand guidelines to a specific urban venue. Spatial planning, technical development and visualization connected retail, identity and fan interaction within one coherent, buildable system.
- COMMISSIONED BY
- The Made Company
- PROJECT
- ENHYPEN Pop-Up × Kontactus
- LOCATION
- Mexico City, Mexico
- YEAR
- 2025
- TYPE
- Pop-Up / Retail Experience / Spatial Design
- PRODUCTION
- The Made Company
- MM CONTRIBUTION
- Spatial adaptation · Technical development · Visualization
Identity translated into materials, zones and circulation.
The project began by translating the collection’s visual identity into materials, spatial zones and circulation. A dark industrial base connected retail, experience and operational areas, while controlled color accents marked key moments throughout the journey.
Technical definition shaped a flexible display system.
Reusable retail elements were adapted into a flexible display system that balanced product density, member identity and comfortable circulation. Technical definition allowed the visual language to remain consistent through production.
A threshold transformed circulation into experience.
A compressed threshold marked the shift from merchandise to immersion. Mirrors, illuminated graphics and changing sightlines transformed circulation into an experiential sequence.
The retail journey expanded into a participatory environment.
Analog screens, photo opportunities and collective viewing moments expanded the retail journey into a participatory environment designed to be completed by its audience.
