MM Estudio
FEID — STAGE & SCENOGRAPHY
FEID · STAGE & SCENOGRAPHY · 2024

FEID

For Escala Show’s 2024 festival tour, MM Estudio developed the scenic proposal into a coordinated spatial and production-facing design system. Spatial visualisations, industrial-design development and a supplier-facing production guide established clear references for composition, scale, materiality and the relationship between scenic elements before production.

PROJECT
FEID · 2024 FESTIVAL TOUR
TOUR
CHILE · ARGENTINA · COLOMBIA · PARAGUAY
COMMISSIONED BY
Escala Show
MM CONTRIBUTION
SCENIC DESIGN DEVELOPMENT, SPATIAL VISUALISATION & SUPPLIER-FACING PRODUCTION GUIDE
01 — SCENIC FRAMEWORK

A Scenic System Designed for Performance.

Escala Show led the creative direction and production of the tour. MM Estudio developed the approved scenic proposal into a coordinated design system: the FEID arch, ramp, suspended graphics, flags, DJ booth, scenic flames, loop, monster truck and runway were resolved as one stage environment, with a high-contrast palette of green, blue, chartreuse and gold connecting scenic elements, graphics and content.

FEID performing on the 2024 tour stage
BUILT OUTCOME — LIVE ENVIRONMENT
FEID · 2024 festival tour
Scenographic system diagram with labelled stage elements
SCENOGRAPHIC SYSTEM — ELEMENT BREAKDOWN
Design development — MM Estudio
FEID colour and graphic language palette
COLOUR & GRAPHIC LANGUAGE — DESIGN REFERENCE
Design development — MM Estudio
02 — SPATIAL VISUALISATION

Renders as the Shared Design Reference.

Before production, MM Estudio produced the spatial visualisations used to review composition, scale, materiality and the relationship between scenic elements. These renders became the common reference for creative approval and supplier coordination.

Front render of the FEID stage with arch, monster truck and loop
STAGE VISUALISATION — FRONT VIEW
Design development — MM Estudio
Wide render of the FEID stage with LED wings and crowd
STAGE VISUALISATION — WIDE VIEW
Design development — MM Estudio

The wide view tested how the scenic system read at festival distance, with LED wings, lighting positions and audience sightlines evaluated together.

03 — PRODUCTION REFERENCE

From Proposal to Supplier-Facing Guide.

Ramps, runway and loop were developed as measurable spatial tools for movement, circulation, sightlines and stage rhythm, and documented as production reference for the suppliers building the tour.

Technical drawings of ramp, runway, loop and arch elements
PERFORMANCE GEOMETRY — PRODUCTION REFERENCE
Design development — MM Estudio
PROJECT CREDITS
Escala Show
FEID · 2024 TOUR FESTIVALES
CHILE / ARGENTINA / COLOMBIA / PARAGUAY
SHOW / LIGHTING / VISUALS / PRODUCTION / SCENIC
COMMISSIONED BY
  • Escala Show
CREATIVITY & DESIGN
  • Andrea Amkie
  • Sebastián Franco
  • Salo Soloveichik
  • Manuela Villada
MM CONTRIBUTION
  • SCENIC DESIGN DEVELOPMENT, SPATIAL VISUALISATION & SUPPLIER-FACING PRODUCTION GUIDE
MM ESTUDIO
  • Mariana Martinez
  • Manuel Cuevas
LIGHTING PROGRAMMING
  • Diego Rabadán
  • Alejo "Flash" Soto
VISUAL CONTENT
  • Chamaca Studio
  • Giselle Amkie
  • Daniel Cohen
  • Santiago Messier
PROJECT MANAGEMENT
  • Patricio Gonzalez
LIGHTING ASSISTANT
  • Ian Morihei
PRODUCTION MANAGEMENT
  • Salo Soloveichik
  • Pablo Grajales
  • Miguel Escalona
SUPPLIERS
  • AD17
  • Total Show
  • Cosmo
PHOTOGRAPHY
  • Marc Van Der Aa
  • Ramón Gomez
  • Maira Troncoso
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