GRUPO BACARDÍ — ALQUIMIA 2025
Commissioned by Ordenador for Grupo Bacardí, MM Estudio developed the design direction, spatial design, 3D modelling and visualisation for the portfolio booth at Alquimia Festival de Mixología 2025.
MM transformed the project requirements into a cohesive multi-brand hospitality environment, defining its architectural language, spatial hierarchy and visual character. Repeated arches, illuminated product displays, warm timber and vegetation connected the different brand areas, while Patrón occupied the elevated central platform as the booth's primary visual anchor.
Ordenador led production, with Héctor Carrera as Producer.
- COMMISSIONED BY
- Ordenador
- FOR
- Grupo Bacardí
- LOCATION
- Zapopan, Jalisco
- MM CONTRIBUTION
- Design Direction, Spatial Design, 3D Modelling & Visualisation
One Environment. Multiple Brand Expressions.
MM Estudio developed a shared architectural framework capable of bringing Grupo Bacardí's portfolio together without dissolving the identity of each brand. Repeated arches, warm timber, integrated vegetation and illuminated product displays created continuity across the booth.
A Shared Architecture Adapted to Each Brand.
The booth used a consistent family of frames, counters and illuminated niches. Material, colour, vegetation, lighting and product presentation allowed each bar to establish its own identity while remaining part of the same environment.
The Portfolio Anchored by Patrón.
Patrón occupied the elevated central platform and established the main visual hierarchy of the booth. Its symmetrical façade, illuminated bottle displays and central hospitality bar made the brand identifiable from across the festival floor while maintaining access to the surrounding brand areas.
Designed to Become an Active Festival Environment.
The final build brought the spatial system into operation through service, circulation and social interaction. Brand-specific moments remained recognisable while working together as one connected hospitality environment.
