Live event photograph: the built scenic dune with the elevated truss box and the car at Pepsi Center
LIVE EVENT — PEPSI CENTER
Photography by Zeus López
STAGE & SCENOGRAPHY · PEPSI CENTER

Release Party de Natanael Cano Vol. 1

Escala Show commissioned MM Estudio to develop the scenic dune for Release Party de Natanael Cano Vol. 1 at Pepsi Center. Working from the project team’s established creative concept, we designed the terrain and its integration with the truss box, developed production-facing base criteria, and produced renders and an animation to visualise the complete scene with the supplied lighting design.

Brief received on 17 July 2026. Event held on 27 August 2026. A 41-day calendar from the initial commission to the live event.

COMMISSIONED BY
Escala Show
FOR
Natanael Cano
VENUE
Pepsi Center
YEAR
2026
EVENT
27 August 2026
CATEGORY
STAGE & SCENOGRAPHY
MM ESTUDIO CONTRIBUTION
Dune Design · Production Criteria · 3D Visualisation · Reveal Animation
RESEARCH & MODELLING STUDIES

A Dune Around the Reveal

The creative premise brought together Sonora’s landscape and Natanael’s passion for sports cars. MM’s task was to design a dune that could incorporate the box before the vehicle reveal. San Nicolás references and modelling studies informed the exploration of contours, slopes and volume relationships.

Modelling study sheet: Dunas de San Nicolás landscape references with contour and morphology diagrams
Landscape references
Modelling study sheet: surface explorations with wireframe terrain forms and volume studies
Modelling studies
TERRAIN DEVELOPMENT

Developing the Terrain

Following several studies, the team agreed to position the box at the rear and integrate it within a plateau-like volume. We developed the terrain and base mesh, worked on the surface texture in ZBrush and added desert vegetation to the model.

Modelling study sheet: approved scenic topography with base mesh and textured dune stages
Dune development — approved design
PRODUCTION CRITERIA

Production Criteria

We prepared a Layher modular-base proposal with module layouts, support levels and sections related to the dune profile. The documentation provided a reference for developing the support beneath the sculpted scenic volume.

Technical document: 3D perspectives of the Layher modular base integrated with the dune topography
Design criteria for production coordination
Layout, modules and levels
Sections
3D VISUALISATION

Visualising the Complete Scene

Using the lighting design supplied by the team, we integrated the dune into the scene and produced a render package. The views showed the relationship between terrain, performer, vehicle and lighting atmospheres before the event.

Render: composition showing the transition from the 3D model to the rendered dune stage
3D visualisation — MM Estudio
Render: amber-lit general view of the scenic dune with the performer and lighting rigs
3D visualisation — MM Estudio
Render: blue-lit general view of the scenic dune with the performer and lighting rigs
3D visualisation — MM Estudio
REVEAL ANIMATION

Previsualising the Reveal

An animation test communicated the central moment of the proposal: the vehicle reveal above the dune. Event photography records the moment as realised within the complete stage environment.

Animation test
Render: the car revealed from the elevated box above the scenic dune
Previsualisation — MM Estudio
Live event photograph: amber front view of the revealed car above the built dune
Live event — photography by Zeus López
THE LANDSCAPE ON STAGE

The Landscape on Stage

The built dune carried the character of the landscape developed by MM into the live setting, alongside the performance, lighting and vehicle reveal.

Live event photograph: Natanael Cano performing on the built dune under blue light, with relief and desert vegetation visible
Photography: Zeus López

PROJECT CREDITS

Escala Show / Natanael Cano / Listening Party - Natanael Cano Vol. 1 / Production Design / Creative Direction / Lighting / Production / CCTV

COMMISSIONED BY
Escala Show
DESIGN
Salo Soloveichik
Sebastián Franco
Patricio González
VISUAL DIRECTION
Emilio Guerrero
LIGHTING PROGRAMMING
Aaron Carrasco
PROJECT MANAGEMENT
Patricio González
VIDEO OPERATION
Johan Javier Pascagaza
RECORDING & STREAMING
Abrakdabra
Mucho Films
RENDERS
MM Studio
Mariana Martinez
Manuel Cuevas
DRAWINGS
Juan Pablo Yun
Ian Morihei
Cecilia Estrada
Jorge Rios
PRODUCTION MANAGEMENT
Salo Soloveichik
Juan Pablo Yun
VISUAL CONTENT
Carlos Vazquez
OCESA
Noel Seoane
Leizer Guss
Mariana Campillo
Carlos Moreno
SONY MUSIC
Jorge Chiwo
Natalia Rodríguez
Alexandro Alvarez
Giovanna Contreras
Mauro Rodríguez
SUPPLIERS
LOGRA
Pro3
Taller de Arte Xibalba
LSD
Cosipsa
MERCADORAMA STUDIO
Gosbina Vizarreta
Ahmed Bautista
Lidia Jauregui
René Flores
Pony Chavez
Diego Sánchez
Eduar Gil
PHOTOS
Zeus López